Just another reason I love MAC. . .
The MAC AIDS Fund was established in 1994 by Frank Angelo and Frank Toskan, the founders of Makeup Art Cosmetics, to support men, women, and children affected by HIV/AIDS globally. That same year, VIVA GLAM was introduced to financially support the Fund. To date, over $110 million U.S. has been raised for the MAC AIDS Fund.
The MAC AIDS Fund is dedicated to funding organizations worldwide that provide:
- direct care and daily essentials to those affected by HIV/AIDS (nutrition, housing, medical treatment, counseling, transportation)
- HIV/AIDS education and prevention programs; advocacy and capacity building
- support for the elimination of prejudice and discrimination against HIV/AIDS-affected people.
MAC and its retail partners donate 100% of the retail selling price of VIVA GLAM Lipsticks and Lipglass and Kids Helping Kids Cards to the MAC AIDS Fund.
Over 600 organizations worldwide have benefitted from funding from the MAC AIDS Fund.
For additional information and updates, please visit www.macaidsfund.org
In the meantime, please stop by your local MAC counter and check out the VIVA GLAM holiday lip kits and the Kids Helping Kids Cards.
Oh yeah.. . the kits, lipsticks, and glosses are BRILLIANT. . . great for stocking stuffers, presents, and "just for me" prizes :)